WESTJET CONTEXTUAL OOH
It’s no secret WestJet is from western Canada (unless I’ve completely misunderstood their name…), but they wanted to prove they know their customers in Toronto just as well as those in Calgary. In doing so, they tested how much I knew about the city as a transplant in the Big Smoke.
FUN FACT: A popular Parkdale influencer was sure to troll the vegan OOH board on her Instagram story. It made me happier than I can express.