| Copywriter

SUN LIFE FINANCIAL

 

SUN LIFE FINANCIAL NATIONAL ACTIVATIONS

Diabetes sucks, but how do you get a crowd of people from 7 to 70 excited to kick its ass? You get them to make some noise and rally together for a good cause.

As a key sponsor for the JDRF Walk to Cure Diabetes, Sun Life Financial wanted to get people enthusiastic about their platform to “Team Up Against Diabetes”.

With cheerful noisemaker giveaways and a digital gong that participants could ring to unlock additional donations to JDRF, the activation was a hit that the brand plans to repurpose for future fundraising events.

 
 
 
GONG