FLY CANADIEN CAMPAIGN

Air Transat is from Quebec, but outside their home province, no one realized they were Canadian. So, we made sure to change that with a campaign that celebrated the airline’s Montreal attitude and joie de vivre, while encouraging travellers to Fly Canadien.


LAUNCH STUNT (CASE VIDEO)

To get people talking about our Canadien origins, we took inspiration from our neighbour to the south for an April Fool’s launch stunt.

 

AWARENESS CAMPAIGN

Following our launch, we kept the Canadien content coming, sharing the Montreal spirit and exceptional service travellers could expect from Air Transat.

AUDIO ADS

 

OLV

 

OOH

 

ART DIRECTOR: SAMANTHA APRIL